Newsletter

Guinness: one of the largest and most recognisable brands in the world. After years of planning and building, having spent piles and piles of money, Guinness has finally opened its…

Despite the hate it receives, Ryanair has grown to be the largest airline in Europe and makes an awful lot of money. They’ve done this because they know who their…

Southern Water have taken as much money out of the business as absolutely possible for years. Leaving not enough left to invest properly on infrastructure and systems, resulting in leaks…

You know your prestige brand is in trouble when your profits aren’t great. But you know you’re in really serious trouble when, for the last ten years, you’ve lost £45K…

You think behemoth brands will last forever. But historically, despite their market dominance and huge profitability, they often rest on their laurels and forget about their audience. Even when there…

Is it ever a good idea to resurrect a brand name or is it better to let sleeping dogs lie? If it died once, it probably died for a reason….

Differentiation is usually something every brand and product strives for, to stand out and be known for being themselves. But is it ever a good idea to copy the competition?…

Freshfields Bruckhaus Deringer, one of the five ‘Magic Circle’ law firms, is desperate to really break in to the US market. All of them have been trying for years and…