Thoughts

Who cares about your latest internal comms or change management programme? Nobody. The sad reality is that outside your team, nobody’s really bothered.* Everyone is far too busy doing their jobs, working jolly hard (now more than ever), and your internal campaign is just one…

So, you’ve done the hard work creating a great offering, segmenting the market, choosing where to play, crafting a strong positioning and communicating it effectively, and it’s paying dividends, literally. Then you fall into a Heffalump trap: you take a short-term decision that could have massive,…