Thoughts

Sliced white bread

A diverse and inclusive workplace is one of the best ways to allow employees to reach their maximum potential. Diverse teams produce more unique and impactful scientific ideas, for example. This can only be good for a company as it impacts across the organisation, not…

Who on earth cares?

Who cares about your latest internal comms or change management programme? Nobody. The sad reality is that outside your team, nobody’s really bothered.* Everyone is far too busy doing their jobs, working jolly hard (now more than ever), and your internal campaign is just one…

  • Fantastic product naming. “Do you have any WF-1000X M5s in stock?”, just trips off the tongue.
  • Is there a sadder sight than your biscuit barrel being filled with plain digestives? Probably only pink wafers!
  • Lovely bit of copywriting, long form, for a captive audience with a really nice positioning. 

Sadly no URL (got to go Google it) and far worse, the styling is completely divorced from the aesthetic of the website, so once you go there you think you’re on the wrong site as they have naff all in common. What a shame.
  • Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
  • End of the year @designmuseum with coffee, burgers and beer. Merry Christmas! 🎄🎁🎅❄️☃️
  • A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
  • A quick trip to Basel for a couple of days to meet a new client. Schoolboy German at the ready! #firstflightinyears
  • Great night with the @london_chamber - it’s been a long time coming! And lovely views from @theskylinelondon (in between the downpours).
  • @ikeauk welcome screens error mode is really rather cool, not only are they rocking @raspberrypi but they also spent the time and love to build an ASCII version of their logo to display when in error mode. Most screens more commonly show a Windows95 (or equivalent) blue screen of death looking very sorry for themselves. Kudos to Ikea. #branding #creativity
  • Our Founder & Creative Director, Stephen Holmes, has been having a little think about #Hiscox and how their brand values are being shredded – have a read if you've got 5 mins... link in bio. 

#positioning
#branding
#brandvalues
#marketingb2b
#corporatecommunication
  • @nationaltrust letting their #brandvalues shine through everything - even the envelope wrapping for their newsletter. Instead of the usual plastic, it’s made from potato starch and is 100% compostable (along with suggestions for recycling uses). The address is digitally printed on the back of the magazine saving the usual additional paper address slip. #creative #design
  • On the train back from Bath saw a lovely feature on the train - green and red lights for free/reserved seats so you can see at a glance all the way down the carriage where there’s unreserved seats - could be improved if there was also an additional colour (pressure sensitive on the seat) to show if the seat was actually occupied, really handy in especially busy trains. 
#Bath #greatwesternrailway #train
Fantastic product naming. “Do you have any WF-1000X M5s in stock?”, just trips off the tongue.
Fantastic product naming. “Do you have any WF-1000X M5s in stock?”, just trips off the tongue.
8 months ago
View on Instagram |
1/12
Is there a sadder sight than your biscuit barrel being filled with plain digestives? Probably only pink wafers!
Is there a sadder sight than your biscuit barrel being filled with plain digestives? Probably only pink wafers!
9 months ago
View on Instagram |
2/12
Lovely bit of copywriting, long form, for a captive audience with a really nice positioning. 

Sadly no URL (got to go Google it) and far worse, the styling is completely divorced from the aesthetic of the website, so once you go there you think you’re on the wrong site as they have naff all in common. What a shame.
Lovely bit of copywriting, long form, for a captive audience with a really nice positioning. Sadly no URL (got to go Google it) and far worse, the styling is completely divorced from the aesthetic of the website, so once you go there you think you’re on the wrong site as they have naff all in common. What a shame.
10 months ago
View on Instagram |
3/12
Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
10 months ago
View on Instagram |
4/12
End of the year @designmuseum with coffee, burgers and beer. Merry Christmas! 🎄🎁🎅❄️☃️
End of the year @designmuseum with coffee, burgers and beer. Merry Christmas! 🎄🎁🎅❄️☃️
2 years ago
View on Instagram |
5/12
A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
2 years ago
View on Instagram |
6/12
A quick trip to Basel for a couple of days to meet a new client. Schoolboy German at the ready! #firstflightinyears
A quick trip to Basel for a couple of days to meet a new client. Schoolboy German at the ready! #firstflightinyears
2 years ago
View on Instagram |
7/12
Great night with the @london_chamber - it’s been a long time coming! And lovely views from @theskylinelondon (in between the downpours).
Great night with the @london_chamber - it’s been a long time coming! And lovely views from @theskylinelondon (in between the downpours).
3 years ago
View on Instagram |
8/12
@ikeauk welcome screens error mode is really rather cool, not only are they rocking @raspberrypi but they also spent the time and love to build an ASCII version of their logo to display when in error mode. Most screens more commonly show a Windows95 (or equivalent) blue screen of death looking very sorry for themselves. Kudos to Ikea. #branding #creativity
@ikeauk welcome screens error mode is really rather cool, not only are they rocking @raspberrypi but they also spent the time and love to build an ASCII version of their logo to display when in error mode. Most screens more commonly show a Windows95 (or equivalent) blue screen of death looking very sorry for themselves. Kudos to Ikea. #branding #creativity
4 years ago
View on Instagram |
9/12
Our Founder & Creative Director, Stephen Holmes, has been having a little think about #Hiscox and how their brand values are being shredded – have a read if you've got 5 mins... link in bio. 

#positioning
#branding
#brandvalues
#marketingb2b
#corporatecommunication
Our Founder & Creative Director, Stephen Holmes, has been having a little think about #Hiscox and how their brand values are being shredded – have a read if you've got 5 mins... link in bio. #positioning #branding #brandvalues #marketingb2b #corporatecommunication
4 years ago
View on Instagram |
10/12
@nationaltrust letting their #brandvalues shine through everything - even the envelope wrapping for their newsletter. Instead of the usual plastic, it’s made from potato starch and is 100% compostable (along with suggestions for recycling uses). The address is digitally printed on the back of the magazine saving the usual additional paper address slip. #creative #design
@nationaltrust letting their #brandvalues shine through everything - even the envelope wrapping for their newsletter. Instead of the usual plastic, it’s made from potato starch and is 100% compostable (along with suggestions for recycling uses). The address is digitally printed on the back of the magazine saving the usual additional paper address slip. #creative #design
4 years ago
View on Instagram |
11/12
On the train back from Bath saw a lovely feature on the train - green and red lights for free/reserved seats so you can see at a glance all the way down the carriage where there’s unreserved seats - could be improved if there was also an additional colour (pressure sensitive on the seat) to show if the seat was actually occupied, really handy in especially busy trains. 
#Bath #greatwesternrailway #train
On the train back from Bath saw a lovely feature on the train - green and red lights for free/reserved seats so you can see at a glance all the way down the carriage where there’s unreserved seats - could be improved if there was also an additional colour (pressure sensitive on the seat) to show if the seat was actually occupied, really handy in especially busy trains. #Bath #greatwesternrailway #train
5 years ago
View on Instagram |
12/12
  • Fantastic product naming. “Do you have any WF-1000X M5s in stock?”, just trips off the tongue.
  • Is there a sadder sight than your biscuit barrel being filled with plain digestives? Probably only pink wafers!
  • Lovely bit of copywriting, long form, for a captive audience with a really nice positioning. 

Sadly no URL (got to go Google it) and far worse, the styling is completely divorced from the aesthetic of the website, so once you go there you think you’re on the wrong site as they have naff all in common. What a shame.
  • Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
  • End of the year @designmuseum with coffee, burgers and beer. Merry Christmas! 🎄🎁🎅❄️☃️
  • A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
  • A quick trip to Basel for a couple of days to meet a new client. Schoolboy German at the ready! #firstflightinyears
  • Great night with the @london_chamber - it’s been a long time coming! And lovely views from @theskylinelondon (in between the downpours).
  • @ikeauk welcome screens error mode is really rather cool, not only are they rocking @raspberrypi but they also spent the time and love to build an ASCII version of their logo to display when in error mode. Most screens more commonly show a Windows95 (or equivalent) blue screen of death looking very sorry for themselves. Kudos to Ikea. #branding #creativity
  • Our Founder & Creative Director, Stephen Holmes, has been having a little think about #Hiscox and how their brand values are being shredded – have a read if you've got 5 mins... link in bio. 

#positioning
#branding
#brandvalues
#marketingb2b
#corporatecommunication
  • @nationaltrust letting their #brandvalues shine through everything - even the envelope wrapping for their newsletter. Instead of the usual plastic, it’s made from potato starch and is 100% compostable (along with suggestions for recycling uses). The address is digitally printed on the back of the magazine saving the usual additional paper address slip. #creative #design
  • On the train back from Bath saw a lovely feature on the train - green and red lights for free/reserved seats so you can see at a glance all the way down the carriage where there’s unreserved seats - could be improved if there was also an additional colour (pressure sensitive on the seat) to show if the seat was actually occupied, really handy in especially busy trains. 
#Bath #greatwesternrailway #train
Fantastic product naming. “Do you have any WF-1000X M5s in stock?”, just trips off the tongue.
Fantastic product naming. “Do you have any WF-1000X M5s in stock?”, just trips off the tongue.
8 months ago
View on Instagram |
1/12
Is there a sadder sight than your biscuit barrel being filled with plain digestives? Probably only pink wafers!
Is there a sadder sight than your biscuit barrel being filled with plain digestives? Probably only pink wafers!
9 months ago
View on Instagram |
2/12
Lovely bit of copywriting, long form, for a captive audience with a really nice positioning. 

Sadly no URL (got to go Google it) and far worse, the styling is completely divorced from the aesthetic of the website, so once you go there you think you’re on the wrong site as they have naff all in common. What a shame.
Lovely bit of copywriting, long form, for a captive audience with a really nice positioning. Sadly no URL (got to go Google it) and far worse, the styling is completely divorced from the aesthetic of the website, so once you go there you think you’re on the wrong site as they have naff all in common. What a shame.
10 months ago
View on Instagram |
3/12
Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
10 months ago
View on Instagram |
4/12
End of the year @designmuseum with coffee, burgers and beer. Merry Christmas! 🎄🎁🎅❄️☃️
End of the year @designmuseum with coffee, burgers and beer. Merry Christmas! 🎄🎁🎅❄️☃️
2 years ago
View on Instagram |
5/12
A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
2 years ago
View on Instagram |
6/12
A quick trip to Basel for a couple of days to meet a new client. Schoolboy German at the ready! #firstflightinyears
A quick trip to Basel for a couple of days to meet a new client. Schoolboy German at the ready! #firstflightinyears
2 years ago
View on Instagram |
7/12
Great night with the @london_chamber - it’s been a long time coming! And lovely views from @theskylinelondon (in between the downpours).
Great night with the @london_chamber - it’s been a long time coming! And lovely views from @theskylinelondon (in between the downpours).
3 years ago
View on Instagram |
8/12
@ikeauk welcome screens error mode is really rather cool, not only are they rocking @raspberrypi but they also spent the time and love to build an ASCII version of their logo to display when in error mode. Most screens more commonly show a Windows95 (or equivalent) blue screen of death looking very sorry for themselves. Kudos to Ikea. #branding #creativity
@ikeauk welcome screens error mode is really rather cool, not only are they rocking @raspberrypi but they also spent the time and love to build an ASCII version of their logo to display when in error mode. Most screens more commonly show a Windows95 (or equivalent) blue screen of death looking very sorry for themselves. Kudos to Ikea. #branding #creativity
4 years ago
View on Instagram |
9/12
Our Founder & Creative Director, Stephen Holmes, has been having a little think about #Hiscox and how their brand values are being shredded – have a read if you've got 5 mins... link in bio. 

#positioning
#branding
#brandvalues
#marketingb2b
#corporatecommunication
Our Founder & Creative Director, Stephen Holmes, has been having a little think about #Hiscox and how their brand values are being shredded – have a read if you've got 5 mins... link in bio. #positioning #branding #brandvalues #marketingb2b #corporatecommunication
4 years ago
View on Instagram |
10/12
@nationaltrust letting their #brandvalues shine through everything - even the envelope wrapping for their newsletter. Instead of the usual plastic, it’s made from potato starch and is 100% compostable (along with suggestions for recycling uses). The address is digitally printed on the back of the magazine saving the usual additional paper address slip. #creative #design
@nationaltrust letting their #brandvalues shine through everything - even the envelope wrapping for their newsletter. Instead of the usual plastic, it’s made from potato starch and is 100% compostable (along with suggestions for recycling uses). The address is digitally printed on the back of the magazine saving the usual additional paper address slip. #creative #design
4 years ago
View on Instagram |
11/12
On the train back from Bath saw a lovely feature on the train - green and red lights for free/reserved seats so you can see at a glance all the way down the carriage where there’s unreserved seats - could be improved if there was also an additional colour (pressure sensitive on the seat) to show if the seat was actually occupied, really handy in especially busy trains. 
#Bath #greatwesternrailway #train
On the train back from Bath saw a lovely feature on the train - green and red lights for free/reserved seats so you can see at a glance all the way down the carriage where there’s unreserved seats - could be improved if there was also an additional colour (pressure sensitive on the seat) to show if the seat was actually occupied, really handy in especially busy trains. #Bath #greatwesternrailway #train
5 years ago
View on Instagram |
12/12
  • Fantastic product naming. “Do you have any WF-1000X M5s in stock?”, just trips off the tongue.
  • Is there a sadder sight than your biscuit barrel being filled with plain digestives? Probably only pink wafers!
  • Lovely bit of copywriting, long form, for a captive audience with a really nice positioning. 

Sadly no URL (got to go Google it) and far worse, the styling is completely divorced from the aesthetic of the website, so once you go there you think you’re on the wrong site as they have naff all in common. What a shame.
  • Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
  • End of the year @designmuseum with coffee, burgers and beer. Merry Christmas! 🎄🎁🎅❄️☃️
  • A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
  • A quick trip to Basel for a couple of days to meet a new client. Schoolboy German at the ready! #firstflightinyears
  • Great night with the @london_chamber - it’s been a long time coming! And lovely views from @theskylinelondon (in between the downpours).
  • @ikeauk welcome screens error mode is really rather cool, not only are they rocking @raspberrypi but they also spent the time and love to build an ASCII version of their logo to display when in error mode. Most screens more commonly show a Windows95 (or equivalent) blue screen of death looking very sorry for themselves. Kudos to Ikea. #branding #creativity
  • Our Founder & Creative Director, Stephen Holmes, has been having a little think about #Hiscox and how their brand values are being shredded – have a read if you've got 5 mins... link in bio. 

#positioning
#branding
#brandvalues
#marketingb2b
#corporatecommunication
  • @nationaltrust letting their #brandvalues shine through everything - even the envelope wrapping for their newsletter. Instead of the usual plastic, it’s made from potato starch and is 100% compostable (along with suggestions for recycling uses). The address is digitally printed on the back of the magazine saving the usual additional paper address slip. #creative #design
  • On the train back from Bath saw a lovely feature on the train - green and red lights for free/reserved seats so you can see at a glance all the way down the carriage where there’s unreserved seats - could be improved if there was also an additional colour (pressure sensitive on the seat) to show if the seat was actually occupied, really handy in especially busy trains. 
#Bath #greatwesternrailway #train
Fantastic product naming. “Do you have any WF-1000X M5s in stock?”, just trips off the tongue.
Fantastic product naming. “Do you have any WF-1000X M5s in stock?”, just trips off the tongue.
8 months ago
View on Instagram |
1/12
Is there a sadder sight than your biscuit barrel being filled with plain digestives? Probably only pink wafers!
Is there a sadder sight than your biscuit barrel being filled with plain digestives? Probably only pink wafers!
9 months ago
View on Instagram |
2/12
Lovely bit of copywriting, long form, for a captive audience with a really nice positioning. 

Sadly no URL (got to go Google it) and far worse, the styling is completely divorced from the aesthetic of the website, so once you go there you think you’re on the wrong site as they have naff all in common. What a shame.
Lovely bit of copywriting, long form, for a captive audience with a really nice positioning. Sadly no URL (got to go Google it) and far worse, the styling is completely divorced from the aesthetic of the website, so once you go there you think you’re on the wrong site as they have naff all in common. What a shame.
10 months ago
View on Instagram |
3/12
Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
Great talk last night by @mark.ritson for @marketingacademyfoundation on his current (updated) take on segmentation, targeting and positioning (STP).
10 months ago
View on Instagram |
4/12
End of the year @designmuseum with coffee, burgers and beer. Merry Christmas! 🎄🎁🎅❄️☃️
End of the year @designmuseum with coffee, burgers and beer. Merry Christmas! 🎄🎁🎅❄️☃️
2 years ago
View on Instagram |
5/12
A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
A great day at the cricket with @london_chamber - shame it got called off because of the rain half way through the afternoon.
2 years ago
View on Instagram |
6/12
A quick trip to Basel for a couple of days to meet a new client. Schoolboy German at the ready! #firstflightinyears
A quick trip to Basel for a couple of days to meet a new client. Schoolboy German at the ready! #firstflightinyears
2 years ago
View on Instagram |
7/12
Great night with the @london_chamber - it’s been a long time coming! And lovely views from @theskylinelondon (in between the downpours).
Great night with the @london_chamber - it’s been a long time coming! And lovely views from @theskylinelondon (in between the downpours).
3 years ago
View on Instagram |
8/12
@ikeauk welcome screens error mode is really rather cool, not only are they rocking @raspberrypi but they also spent the time and love to build an ASCII version of their logo to display when in error mode. Most screens more commonly show a Windows95 (or equivalent) blue screen of death looking very sorry for themselves. Kudos to Ikea. #branding #creativity
@ikeauk welcome screens error mode is really rather cool, not only are they rocking @raspberrypi but they also spent the time and love to build an ASCII version of their logo to display when in error mode. Most screens more commonly show a Windows95 (or equivalent) blue screen of death looking very sorry for themselves. Kudos to Ikea. #branding #creativity
4 years ago
View on Instagram |
9/12
Our Founder & Creative Director, Stephen Holmes, has been having a little think about #Hiscox and how their brand values are being shredded – have a read if you've got 5 mins... link in bio. 

#positioning
#branding
#brandvalues
#marketingb2b
#corporatecommunication
Our Founder & Creative Director, Stephen Holmes, has been having a little think about #Hiscox and how their brand values are being shredded – have a read if you've got 5 mins... link in bio. #positioning #branding #brandvalues #marketingb2b #corporatecommunication
4 years ago
View on Instagram |
10/12
@nationaltrust letting their #brandvalues shine through everything - even the envelope wrapping for their newsletter. Instead of the usual plastic, it’s made from potato starch and is 100% compostable (along with suggestions for recycling uses). The address is digitally printed on the back of the magazine saving the usual additional paper address slip. #creative #design
@nationaltrust letting their #brandvalues shine through everything - even the envelope wrapping for their newsletter. Instead of the usual plastic, it’s made from potato starch and is 100% compostable (along with suggestions for recycling uses). The address is digitally printed on the back of the magazine saving the usual additional paper address slip. #creative #design
4 years ago
View on Instagram |
11/12
On the train back from Bath saw a lovely feature on the train - green and red lights for free/reserved seats so you can see at a glance all the way down the carriage where there’s unreserved seats - could be improved if there was also an additional colour (pressure sensitive on the seat) to show if the seat was actually occupied, really handy in especially busy trains. 
#Bath #greatwesternrailway #train
On the train back from Bath saw a lovely feature on the train - green and red lights for free/reserved seats so you can see at a glance all the way down the carriage where there’s unreserved seats - could be improved if there was also an additional colour (pressure sensitive on the seat) to show if the seat was actually occupied, really handy in especially busy trains. #Bath #greatwesternrailway #train
5 years ago
View on Instagram |
12/12
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