Featured Image
21.01.2026

When you forget about market orientation…

Southern Water have taken as much money out of the business as absolutely possible for years. Leaving not enough left to invest properly on infrastructure and systems, resulting in leaks galore and numerous untreated sewages spills into the sea, rivers and streams, affecting wildlife and swimmers health. Whilst at the same time whacking the bills up by an eye-watering 47%.

It’s no real surprise that their customers are deeply unhappy, with their CEO now having a bodyguard for public events after one group of disgruntled customers tried to place him under citizens arrest.

You have a monopoly on a product and service that literally everyone wants and needs, so how do you still manage to muck it up?

— Know your audience

Stephen_Holmes_Founder__Creative_Director_of_Endeavour3

ABOUT THE AUTHOR / STEPHEN HOLMES

For over 25 years Stephen has been working with large corporates across the world, advising on branding, marketing and corporate strategy, all with his usual no-nonsense approach and blunt northern humour.

Endeavour–About-Us–Illustration

About us

Endeavour–Case-Studies–Illustration

Case studies

Endeavour–Insights–Illustration

Thoughts

Studio E6,
Mainyard Studios,

17 Lyon Road,
London, SW17 2RL

+44 (0)20 3006 6795
info@endeavour.agency

Copyright © 2026
Endeavour Creative Ltd
All rights reserved

Privacy Policy
Terms & Conditions

Studio E6,
Mainyard Studios,

17 Lyon Road,
London, SW17 2RL

+44 (0)20 3006 6795
info@endeavour.agency

Copyright © 2026
Endeavour Creative Ltd
All rights reserved

Privacy Policy
Terms & Conditions

Studio E6, Mainyard Studios,
17 Lyon Road, London, SW17 2RL
+44 (0)20 3006 6795
info@endeavour.agency

Copyright © 2026
Endeavour Creative Ltd
All rights reserved

Privacy Policy
Terms & Conditions

View