Spinal Research is the UK’s leading charity funding medical research to develop treatments for paralysis caused by spinal injury, something more than 50,000 people in the UK and Ireland are living with right now and 2.5 million worldwide. Spinal Research’s vision is a world where paralysis is no longer a life sentence.
They raise money to fund research into clinical treatments and for the devastating effects on daily living like breathing, hand movement and bladder control. Despite receiving no government funding, they have funded over 140 research projects – more than than any other UK charity – thanks to their generous supporters around the country. Because of the innovative research they have funded over the years, many ground-breaking experimental treatments have shown positive effects on spinal cord injury in the research lab.
Make Spinal Research look more professional and separate it from other charities in the sector.
We began with an audit of their previous and existing collateral and looked at how other charities in the sector were positioned. It quickly became clear that Spinal Research should double down on its medical research focus. From there we evaluated their existing branding to see what could be kept and what needed to be developed; in the end, the core logo and colour scheme were retained but we felt that the colours should be radically dialled up to create a stronger visual impact. We also created a library of more visually arresting medical research images which could be used across their entire fundraising and awareness collateral.
These changes made it far clearer to volunteers, fundraisers and donators (both induvial and corporate) what the charity stands for, how it’s trying to make a difference and what their donations are being spent on.
→ Display graphics
It was a pleasure working with Stephen & Endeavour to come up with a new vision for the charity. He spent a long time learning about the work we do and our plans for the future, to come up with a bold new set of posters. I look forward to working with him again as we roll out this new visual identity to other areas of our collateral.