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04.03.2025

Keeping Mummy Pig and Daddy Pig happy

Paultons Park / Peppa Pig World is a theme park specifically aimed at younger kids.

And young kids need the toilet. A lot. All the time. They also find it harder to go (as toilets are larger, mostly urinals for the men, no steps, no toilet seats) and are not as confident in going when out and about.

So Paultons built plenty of toilet blocks, with lots of cubicles (unusual in the men’s where you usually only get a couple), with lowered urinals (not that uncommon these days) but specifically lowered toilets and with an extra (smaller) toilet seat within the main one of full size toilets for little kids to use – which is a particularly clever idea.

A small thing, that won’t have cost a lot, that will last for ages but makes a real difference to parents and their kids when visiting. Happy kids = happy parents = longer stays (and/or) more frequent visits all meaning more money coming in for Paultons.

— Know your audience

Stephen_Holmes_Founder__Creative_Director_of_Endeavour3

ABOUT THE AUTHOR / STEPHEN HOLMES

For over 25 years Stephen has been working with large corporates across the world, advising on branding, marketing and corporate strategy, all with his usual no-nonsense approach and blunt northern humour.

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Studio E6,
Mainyard Studios,

17 Lyon Road,
London, SW17 2RL

+44 (0)20 3006 6795
info@endeavour.agency

Copyright © 2026
Endeavour Creative Ltd
All rights reserved

Privacy Policy
Terms & Conditions

Studio E6, Mainyard Studios,
17 Lyon Road, London, SW17 2RL
+44 (0)20 3006 6795
info@endeavour.agency

Copyright © 2026
Endeavour Creative Ltd
All rights reserved

Privacy Policy
Terms & Conditions

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