You want to go somewhere nice as a family for a day out but the burning question is always ‘will there be anything / enough to keep the kids happy?’ – as a parent they’re your customers! So many places that are aiming at families clearly don’t focus enough on the little people and forget about them once the tickets are bought.
You’re in a queue (it’s all about the long queues) at Disney, why on earth aren’t there screens showing the film the ride is based on? So easy and cheap for them to do and entertain kids (and parents) whilst waiting.
So many museums are still stuck in the Victorian age of just putting old important things in glass boxes which sends kids to sleep. They want something that’s interactive, in essence they want buttons to press and things to touch (the Science Museum does this well, especially their Wonderlab gallery)!
Going round a stately home doesn’t have to send kids to sleep, the National Trust (sometimes) has trails around the grounds and house where you have to find certain things in each part of the garden or room, which helps to keep them awake.
It can be as simple as just stamping a ‘passport’ from room to room like Brooklands or The Irish Emigration Museum in Dublin, and you can have them really invested and loving the experience.
Because if the kids aren’t happy you’re not going stay long, spend much or come back again. Focussing on your customer’s customer is the smart move.
— Know your audience
