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18.03.2025

Dead red

The Food and Drug Administration (FDA) in the US has finally decided that food dye Red No. 3 (unsurprisingly it makes foods red!) with links to cancer, is to be banned in all foods and drinks. Merely 30 years or so after it was banned in the EU and elsewhere in the world.

It was already banned in cosmetics 35 years ago by the same organisation. So why would it take so long to banish it from food if it's already agreed that it's so dangerous in cosmetics that it can no longer be used?

Is their audience really the family doing a food shop in the supermarket (looking at them to protect them and keep them safe) or is it the food manufacturers and their lobbyists?

How easy is it for the person on the street to kick up a fuss and affect change at the FDA – or is it easier for lobbyists (via potentially funding members of congress) to influence the thinking and behaviour of the organisation?

— Know your audience

Stephen_Holmes_Founder__Creative_Director_of_Endeavour3

ABOUT THE AUTHOR / STEPHEN HOLMES

For over 25 years Stephen has been working with large corporates across the world, advising on branding, marketing and corporate strategy, all with his usual no-nonsense approach and blunt northern humour.

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Studio E6,
Mainyard Studios,

17 Lyon Road,
London, SW17 2RL

+44 (0)20 3006 6795
info@endeavour.agency

Copyright © 2026
Endeavour Creative Ltd
All rights reserved

Privacy Policy
Terms & Conditions

Studio E6, Mainyard Studios,
17 Lyon Road, London, SW17 2RL
+44 (0)20 3006 6795
info@endeavour.agency

Copyright © 2026
Endeavour Creative Ltd
All rights reserved

Privacy Policy
Terms & Conditions

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