SportBusiness

SportBusiness launched in 1996 and is now the leading voice for the global sport business community. They provide news, data, analysis, consulting and events that give their clients a competitive advantage and help them make better business decisions.

Headquartered from London, they also have operations in America and Asia, including offices in Miami and Singapore, giving them proximity to many of the leading companies in sport. This gives them unique insight into commercial strategies and business-critical data.

It’s this deep, accurate and credible analysis and data allows them to support some of the most influential figures in the industry, including governing bodies, sporting federations, universities, leading sponsors, broadcasters and sports marketers.

Their advertiser, sponsor and partner programmes offer business-to-business marketers access to sports executives electronically, in print and in person.

Their ongoing goal is to maintain a position of leadership in the industry and in representing the industry to the business community.

Magazine Redesign & Relaunch

CHALLENGE

Take a magazine redesign to completion and launch in less than two weeks.

SOLUTION

SportBusiness had been working on a rebrand and redesign of their monthly magazine, SportsBusiness Review, but were unable to get the launch issue completed internally. Endeavour was brought in by the Chief Product Officer, Matt Horsford, as a safe pair of hands to help get the magazine launched on time. We’d known and worked with Matt many times before and we were chuffed that he trusted us with such a crucial project.

The new issue was still in a bare bones state when we took it on, with sections of content needing to be written, sourced and created and a range of adverts needing to be inserted and balanced throughout. There was also a supplement to create a new cover for and we had to take into account its placement in the middle of the magazine and how that would affect the flow of articles.

We helped complete the redesign and rollout of the new issue in 11 days, which was only possible with great communication and SportsBusiness’s deep level of trust in Endeavour to get the job done right.

(Slide over the magazine below to see before / after)