GlobalData

GlobalData is a global industry intelligence provider founded in 1999. Based in the UK with offices worldwide, with over 3,500 employees covering 20 industries and supporting over 4,500 clients, their revenue is £240m+ (2022).

With over 20 years of data and insight, they’re one of the most trusted independent sources for press organisations worldwide.

Over the last few years Endeavour has worked extensively with their EMEA, NA and APAC offices. We’ve helped them bring their research, data and analysis to life in a real-world way that supports the larger marketing activities of their clients including Orange Business, AT&T, Amdocs, Tanium, Nokia and BT.

Consulting outputs

Raising the quality of their standard consulting outputs and increasing GlobalData’s brand awareness

↓

Client branded white papers

Creating white papers in the end-client's own branding to help support their other marketing activities

↓

Consulting outputs

Raising the quality of their standard consulting outputs and increasing GlobalData’s brand awareness

↓

Client branded white papers

Creating white papers in the end-client's own branding to help support their other marketing activities

↓

Consulting outputs

CHALLENGE

Help GlobalData produce faster and better quality outputs for their consulting engagements.

SOLUTION

As they continued to grow quickly, their internal marketing department wasn’t able to keep up with the demand for high quality whitepapers and marketing collateral for the outputs of their consulting engagements. We came in to take this element off their plate.

Starting from the brand guidelines we created templates (both US Letter and A4) for their white papers, to help standardise the way they look. This made them more easily identifiable as GlobalData which helped boost their own brand awareness as well as the client’s, since their readers can easily identify the quality of the data and insight. It also enabled us to create them to a set standard at a faster pace.

Additional supporting marketing elements include infographics to support awareness and interactive elements within the white papers.

SERVICES

→ Brand development
→ Literature design
→ Template creation
→ Infographics

AND THE CLIENT SAID…

Working with Stephen and his team at Endeavour has allowed us to create actionable and insightful marketing assets for our clients helping to take engagements and our partnerships with clients to the next level.

Katherine Horowitz
Global Head of Consulting
GlobalData

Client branded white papers

CHALLENGE

Orange Business wanted GlobalData’s research and insights presented in their own branding.

SOLUTION

We started with a quick audit of existing marketing material. We compared it against their brand guidelines in order to pick out the best examples and find what could be kept and built on and what should be avoided.

From there we created the master templates, grids and style sheets to enable a consistent approach across the range, each the same but different. We then drew from their image library and brand assets to ensure that they were on brand, adding to it as needed to fill specific gaps. Being well used to working within organisation’s brand guidelines these easily sailed through their internal brand review which made the client very happy.

These white papers were supported by infographics to help drive interest and downloads.

SERVICES

→ Literature design
→ Infographics

AND THE CLIENT SAID…

Endeavour have provided us with excellent support and high-quality deliverables, often within tight timelines, always leading to satisfied end customers. It’s been great to partner with an agency I can rely on to deliver what is agreed and therefore make my life much easier.

David Williams
Director of Consulting, Technology
GlobalData