CCi

CCi are experts in improving supply chains for some of the world’s largest brands. For over 35 years, they’ve helped companies gain significant and permanent efficiencies through continuous improvement solutions, delivering this via a mix of both consultancy and technology.

Originally based in South Africa, they’re now multinational with over 275 advisors ready to help across all areas of impovement (such as supply chains, cost savings, productivity, manufacturing, yield, etc…) for organisations that primarily fall into one of four categories: food and beverage, chemicals, mining and mineral processing, and packaging.

Rebranding

CHALLENGE

CCi wanted to grow quickly and be a market leader.

SOLUTION

It was clear from the start that CCi needed to invest in their brand to help them stand out and increase sales. Their previous identity was very dated and was actively working against their positioning and messaging.

Over a tight four month timeline we worked with our friends at Bright and CCi’s leadership team to help analyse their brand, the market, the opportunities to create differentiation and the brand architecture for their sub brands. Part of this involved looking at their name, doubling down on the acronym – CCi – that they were known as internally and externally.

We then created and explored multiple creative routes before developing a chosen route, which included showing how the brand could work in the real world and be brought to life.

(Slide over the identity below to see before / after)

SERVICES

→ Research
→ Brand analysis
→ Brand architecture
→ Conceptualisation
→ Branding
→ Guidelines

AND THE CLIENT SAID…

They challenged us to modernize the CCi brand and the result is phenomenal. The feedback from both internal employees and customers has been overwhelmingly positive. It is a significant step forward for CCi and helps to position us as market leaders.

Jay Milligan
CEO
CCi