Boston Consulting Group

Boston Consulting Group is a ‘big three’ global management consultancy firm founded in 1963. They work with clients from the private, public and not-for-profit sectors, helping business leaders innovate, transform, overcome their most critical challenges and achieve a competitive advantage.

They operate across industries as one integrated team, bringing the best custom solutions to each client. They help their clients drive complex change, build competitive, sustainable advantage, and grow.

With 21,000 employees across more than 50 countries and 90 cities, their diverse teams bring deep industry expertise and a wide range of perspectives to drive change. They do this through holistic consulting, data science, technology and design, digital ventures, and business purpose.

We worked with their internal / change comms agency Bright across all projects.

Information Security

To help raise levels of information security across the organisation in order to reduce commercial liability and professional reputation damage

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WebEx

To move the organisation to one common voice and video conferencing platform

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Information Security

To help raise levels of information security across the organisation in order to reduce commercial liability and professional reputation damage

↓

WebEx

To move the organisation to one common voice and video conferencing platform

↓

Information Security

CHALLENGE

To help raise levels of information security across the organisation in order to reduce commercial liability and professional reputation damage.

SOLUTION

Endeavour created branding for an internal campaign intended to improve security by reducing the number of devices being lost or stolen, educating employees on file sharing best practice and increasing understanding of cyber security. This was an awareness and education change exercise; it taught employees about best practice when using their devices in a public environment, explaining why it was critically important to keep devices on them and in sight at all times and to keep devices encrypted.

For cyber security, the campaign raised awareness of phishing emails, malware and viruses, focusing on how to spot the signs, how to act if they suspected a security breach and why it mattered to the organisation. We also promoted file sharing best practice, emphasising the need to use Boston Global Consultancy’s own platform rather than commercial alternatives. This campaign continued for several months and was rolled out across posters, emails, physical collateral, infographics and an internal microsite full of tips, tricks and resources.

SERVICES

→ Conceptualisation
→ Branding
→ Workshops
→ Advertising
→ Literature design
→ Promotional items
→ HTML Emails
→ PPT presentations
→ Infographics
→ Microsite

AND THE CLIENT SAID…

Endeavour and I collaborated on few critical and successful global change initiatives and it was a true pleasure working with this impressive team. The attention to detail, ease of collaboration, reliability and client-first mindset enabled us to effectively execute a sustainable Case for Change. Thank you for the remarkable work guys, and I look forward to future collaboration.

Adu Opoku-Boahin
Senior Information Security Program Manager – GDPR SME
Boston Consulting Group

WebEx

CHALLENGE

To move the organisation to one common voice and video conferencing platform.

SOLUTION

We created an internal comms campaign making employees aware they would soon be switching to a new platform, WebEx, and explaining the business case for the move. The campaign highlighted how WebEx would reduce time spent out of the office for meetings, reduce travel time and costs, reduce the organisation’s carbon footprint and improve client relationships.

We communicated the benefits of the switch across a range of display graphics, HTML emails and collateral in the office, and through a series of guides detailing how to use WebEx on laptops and mobile devices. We also created an online microsite dedicated to all things WebEx.

By the end of the campaign, over 14,000 employees had WebEx installed on their computers or devices and over 75% were using it.