Avieco is a sustainability, environment, social and governance (ESG) consultancy based in London, founded in 2007. Its 60+ consultants work with domestic and international companies, government departments and local councils to help them move to a sustainable low carbon economy.
For several years we’ve worked closely with their marketing team to develop branding and marketing materials that work harder and make more impact. As a sign of how successful this was, in April 2022 Accenture bought Avieco for an undisclosed sum to flesh out its own ESG offering with Aveico’s greater depth and expertise.
Develop and enhance their branding and create a suite of marketing materials.
They’d recently been through a rebrand and needed help to take that new brand from guidelines to the real world. We built on their foundations and developed their branding and how to apply it, specifically through PPT templates, key presentations, exhibition and web graphics. We made them more impactful and easier to apply, especially internally by their own consultants to take some of the weight off the marketing team.
We created a consistent design and approach for their case studies, allowing them to all feel like they belonged together while still looking different. Each one was a standalone document, allowing the client to create a custom pack of case studies for each potential engagement.
The PPT template was created as a theme with multiple master slides, designs and colour options of various layouts, with the core structure determined and key static pages pre-designed. There were also templates that we ‘baked in’ for a range of graph / data options which would automatically apply correct styling to data brought in from Excel. This helped to vastly speed up the time taken on each deck whilst also increasing the quality.
→ Brand development
→ Brand guidelines
→ Literature design
→ PPT Templates
→ PPT Presentations
→ Display graphics
Having created our brilliant new brand in Avieco, we required a set of marketing materials and templates that not only needed to look equally brilliant, but they also needed to be simple for the team to use, and fit for purpose.
Stephen and team rose to the challenge. From ideation through to the finished product it was an absolute pleasure. There were no hidden surprises along the way with regular check-ins.
Once complete, Stephen even came into the office to deliver a workshop to colleagues on how to best use the marketing materials.
We now have a varied set of marketing templates that look amazing. Thank you Endeavour!